With local road fatalities already at X for the first 2 months of the year, Readymix (West Indies) Limited feels duty-bound to do its part in creating a stronger road safety culture in Trinidad and Tobago. Last Friday, the company launched its first safety-branded concrete mixer, targeting pedestrians with the message “Don’t Chance It…Look Out Before You Step Out”. Implemented in conjunction with its parent company – global building solutions provider CEMEX, the branded drum of the concrete mixer is in a strikingly yellow colour, designed to easily capture attention.
After a small gathering of employees, General Manager of Readymix – Nigel Tozer remarked, “The TTPS recentlyraised concern over what it has called an alarming increase in road deaths involving pedestrians. We are hoping to make a difference by using a couple of our trucks as moving billboards to remind everyone of the potential danger around large vehicles. If we could save at least one life by this intervention, it would be considered successful”. He further stated that Readymix will complement the initiative with ongoing training for the company’s drivers under its “Driving Essentials” programme.
According to statistics, 35 pedestrians, 6 motorcyclists and 9 bicyclists lost their lives on the nation’s roads in 2018.
